THE ART OF THE MOVIE TRAILER The Most Rousing of All Time

Guys. Whittling down this list was HARD. Let’s begin with the art of the movie trailer. It’s a unique and technical art that involves walking a tightrope balance, especially when they came in the pre-YouTube era where trailers were really our only means of sampling the movie that was to come.

The trailer has to communicate the tone of the movie in a way that will make the target demographic want to see it. It should rouse and titillate them, get their blood pumping to see it—and the best ones have the ability to even produce tears or screams from the audience. A good trailer finds that sweet spot where they don’t reveal too much to spoil the movie-going experience, but somehow manage to showcase the highlights such that rewatching the trailer is like watching a condensed, greatest hits version of the movie. With that said, here are a few out of the many great, rousing movie trailers to get your heart pumping.



Miracle
This is probably the greatest example of a trailer giving you the whole pitch of a film by walking you through the highlights, while saving the necessary context of those highlights so as not to spoil anything. It’s SO good. Not only does it feature the voice of Don LaFontaine (the movie trailer voice guy), but it’s probably responsible for introducing millennials to Aerosmith’s “Dream On”. Plus, you can’t beat the build up to the greatest audio clip in sports history (“Do you believe in Miracles? YES!”).



Superman Returns (Teaser)
It was 2006 and we hadn’t had a Superman movie since the disastrous Superman IV in 1987. Then this one opens with narration from Marlon Brando that was cut from the original Superman. It hits all the unforgettable Superman iconography, first through suggestion, then explicitly. The lone trumpet of John William’s leitmotif builds as the Christ figure allegories become more explicit. This trailer is actually one of my favorite works of art.



Master and Commander: The Far Side of The World
After years without any movies featuring life on the seas, this trailer dropped in the not distant wake after the initial Pirates of the Caribbean movie. It’s opening images set its serious and haunting tone and it only build from there. Notable for a rousing score with a lot of shots of men leaning over the edges of ships, holding onto ropes and for the shot of “HOLD FAST” tattooed onto some hands, this trailer will definitely make you want to take to the high seas.



Cinderella Man
Another for a Russell Crowe film, this one is a little more domestic (as much as a boxing film can be domestic). Elegiac from the opening piano notes, this one lets you know you’ll be in for a rousing tearjerker of a Depression story. The trailer does a great job of setting the initial stakes, plotting the general arc of Braddock’s comeback, and then raising the stakes some more. Highlights include: “He ain’t the same guy” (followed by the triumphant score), Max Baer’s punch that lays a guy out, the title cards toward the end (“When the country was on its knees…”), “I came to pray for Jim” “So did they,”—even the final shot as Russell Crowe breathes out.



Taken
The movie trailer for Taken took the world by storm even more than the movie did. Sure, it launched two mediocre sequels but all anyone really remembers is Liam Neeson’s monologue from the trailer about his “very particular set of skills”. Seriously, it even inspired a whole Key and Peele sketch. I actually remember seeing the trailer in the theater for the first time when the entire audience fell silent at Neeson’s, “they’re going to take you” line.



Spider-Man 2
Do you remember how crazy the stakes of this movie were? MJ is getting married?! Peter is going to give up being Spider-Man? Highlights include: Aunt Mae’s “I believe there’s a hero in all of us,” Spider-Man swinging through the opening of Mack truck, burgeoning romance with MJ, literally everything with Alfred Molina as Doc Ock, “I’ll peel the flesh off her bones,” four of the most amazing match cuts on horizontal action, and the final “let’s see who’s behind the mask.” It doesn’t get much better than this.

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